I was demonstrating Dizzolve Brush Cleaner at a Mallory store on 4th Avenue in Seattle when a painter approached my table with a slightly sheepish smile.  “I can’t get this paint off my hands; I’ve been trying for three days with lacquer thinner even.”  It turns out the paint was Benjamin Moore’s Aura, known for its revolutionary chemistry. I offered Dizzolve, known for being safe on the skin because it has no caustic chemicals or solvents. As he began working Dizzolve into the paint on his hands, the paint store staff gathered around to watch. A moment passed. Slowly a smile spread across the face of the painter. “It’s taking it off,” He said, showing his hands to the crowd.” Wow, I’m going to buy this stuff.” He left a few minutes later with a gallon of Dizzolve.

Paints have improved in adhesion and durability over the last decade which makes for better paint performance but at the same time makes clean up more difficult. Painters sometimes throw a brush away after one use because it is too had to clean and solvents are messy and had to dispose of. Dizzolve can reverse this trend with its safe but powerful, plant-based technology.


Take some dirty paint brushes, a bucket of Dizzolve Brush Cleaner and a painter with forty years of experience as a commercial painter and you have Don the “demo-man.“

Because Dizzolve is a “see it to believe it,” miracle, I knew early on that there was only one way to sell it – demonstrate it. Tens of thousands of miles of travel later I am still placing a six-foot table in paint stores to clean brushes, demonstrating the safety and power of Dizzolve. All this to rediscover what I already knew; painters are a skeptical lot and with good reason. So many new products called “environmentally friendly” simply don’t work as well as the old “stinky” ones. Who can blame them? Time is money and redoing failed paint jobs can drive you out of business. Stick with products you know. Yet there is a rare breed of painters with an eye for innovation who are fed up with damaging solvents. For them, as for me, Dizzolve is a no-brainer: a plant based, healthy alternative to toxic solvents that works faster, better and cheaper than traditional thinners. Thanks to this group of forward-looking painters I have remained undaunted and have placed Dizzolve on shelves in over thirty states.  I am a guy with a table and a message: abandon solvents for the power of plants. Dizzolve works.

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